Frequently Asked Questions

Find answers to common questions about ClickDotEmail, email marketing,
deliverability, email authentication, email validation and our email infrastructure tools.

About ClickDotEmail

Learn more about ClickDotEmail and how it can help businesses manage their email marketing and subscriber communication.
1. What is ClickDotEmail?

ClickDotEmail is an email marketing platform that helps businesses create, manage and send email campaigns while managing subscribers, automation and email marketing activities from one platform.

2. Who can use ClickDotEmail?

ClickDotEmail can be used by businesses, organizations, agencies, marketers and other users who need to manage subscribers and send email marketing campaigns.

3. Do I need technical knowledge to use ClickDotEmail?

No. ClickDotEmail is designed to provide a web-based interface for creating campaigns, managing lists and working with email marketing features without requiring you to build your own email-sending infrastructure.

4. Can small businesses use ClickDotEmail?

Yes. ClickDotEmail can be used by businesses of different sizes, including small businesses that need a straightforward way to manage email marketing.

5. Can agencies use ClickDotEmail?

Yes. Agencies can use ClickDotEmail to manage email marketing activities for their customers and campaigns.

6. Can I manage my subscribers with ClickDotEmail?

Yes. ClickDotEmail provides list management functionality for managing subscribers and organizing contacts for email campaigns.

7. Can I create email newsletters?

Yes. ClickDotEmail provides email campaign functionality for creating and sending newsletters and other marketing emails.

8. Does ClickDotEmail support email automation?

Yes. ClickDotEmail provides email automation features that can be used to automate certain email marketing activities.

9. Can I manage multiple subscriber lists?

Yes. ClickDotEmail provides list management features that allow you to organize subscribers into lists.

10. Can I import subscribers?

Yes. ClickDotEmail provides subscriber import functionality for bringing existing contacts into your email marketing lists.

Email Marketing

11. What is email marketing?

Email marketing is the practice of communicating with customers, subscribers or other contacts through email. It can be used for newsletters, announcements, promotions, customer communication and other legitimate business communications.

12. Why is email marketing important?

Email marketing gives businesses a direct communication channel with people who have chosen to receive their communications. It can be useful for customer engagement, announcements, promotions and retention.

13. What is an email campaign?

An email campaign is a planned email communication sent to a group of recipients. A campaign may contain a newsletter, announcement, promotion, update or other legitimate marketing message.

14. What is a newsletter?

A newsletter is a recurring or occasional email sent to subscribers containing information, updates, educational material, news, promotions or other relevant content.

15. How often should I send marketing emails?

There is no universal frequency that works for every business. The appropriate frequency depends on your audience, the type of content you send and what subscribers have agreed to receive. Consistency and relevance are generally more important than sending as frequently as possible.

16. How can I improve email engagement?

Use relevant content, clear subject lines, appropriate sending frequency and properly maintained subscriber lists. Monitoring opens, clicks, bounces and other campaign metrics can also help you understand how subscribers respond.

17. What makes a good marketing email?

A good marketing email is relevant to the recipient, clearly communicates its purpose, has a useful subject line and provides an easy way for recipients to manage their subscription preferences.

18. Should I send emails to purchased lists?

You should not assume that a purchased list gives you permission to send marketing emails. Email marketing should be based on appropriate permission and applicable laws and regulations.

Subscriber & List Management

19. What is subscriber list management?

Subscriber list management involves organizing contacts, maintaining subscriber information, handling unsubscribes and keeping your mailing lists clean and relevant.

20. Why is list hygiene important?

Maintaining a clean list can reduce bounces, complaints and unwanted email activity. It can also help maintain better sender reputation and engagement.

21. What should I do with bounced email addresses?

Repeatedly bouncing addresses should generally be investigated and removed or suppressed according to your mailing practices and platform configuration.

22. What is an email bounce?

An email bounce occurs when a message cannot be delivered to the intended recipient. Bounces can be temporary or permanent depending on the reason for the failure.

23. What is the difference between a hard bounce and a soft bounce?

A hard bounce generally indicates a permanent delivery problem, such as a nonexistent mailbox. A soft bounce generally indicates a temporary problem, such as a temporarily unavailable mail server or a full mailbox.

24. Why should I remove inactive subscribers?

Inactive subscribers may reduce overall engagement and can sometimes negatively affect the quality of your mailing list. Businesses should consider appropriate re-engagement or suppression strategies.

25. What is an unsubscribe?

An unsubscribe allows a recipient to indicate that they no longer want to receive particular marketing communications.

26. Why is an unsubscribe link important?

An accessible unsubscribe mechanism gives recipients control over marketing communications and is an important part of responsible email marketing and compliance.

Email Deliverability

27. What is email deliverability?

Email deliverability refers to the ability of an email to successfully reach the intended recipient's mail system and, ideally, the recipient's inbox rather than being rejected or filtered.

28. Why are my emails going to spam?

Spam placement can have many causes, including sender reputation, authentication problems, poor list quality, high complaint rates, unusual sending behavior, message content and recipient engagement.

29. How can I improve email deliverability?

Start with properly configured SPF, DKIM and DMARC, maintain a clean subscriber list, send relevant content to people who expect your emails, monitor bounces and complaints, and maintain consistent sending practices.

30. What is sender reputation?

Sender reputation is a general assessment of the trustworthiness of an email sender or sending infrastructure by mailbox providers and filtering systems. Reputation can be influenced by factors such as complaints, bounces, sending behavior and recipient engagement.

31. Does having SPF, DKIM and DMARC guarantee inbox placement?

No. Email authentication is important, but it does not guarantee that an email will reach the inbox. Mailbox providers also consider reputation, engagement, content, sending behavior and other signals.

32. Why are some emails delivered while others go to spam?

Different mailbox providers use different filtering systems, and individual recipients may also have different mailbox settings and engagement histories. Authentication, reputation, content and recipient behavior can all influence placement.

SPF, DKIM & DMARC

33. What is SPF?

SPF, or Sender Policy Framework, is an email authentication mechanism that allows a domain to specify which servers are authorized to send email on its behalf.

34. Why is SPF important?

SPF helps mailbox providers determine whether a sending server is authorized by the domain's published SPF policy. Proper SPF configuration can help reduce spoofing and support email authentication.

35. Can a domain have multiple SPF records?

A domain should publish a single SPF record. If multiple SPF records are published for the same domain, SPF evaluation can result in a permanent error.

36. What is DKIM?

DKIM, or DomainKeys Identified Mail, uses a cryptographic signature to allow receiving mail systems to verify that a message was authorized by the signing domain and that certain signed portions of the message have not been altered.

37. Why is DKIM important?

DKIM provides an additional layer of email authentication and helps receiving systems verify the domain associated with a message's signature.

38. What is DMARC?

DMARC, or Domain-based Message Authentication, Reporting and Conformance, allows a domain owner to publish a policy describing how receiving systems should handle messages that fail authentication checks.

39. Why should I configure DMARC?

DMARC can help protect a domain from unauthorized use and provides a framework for reporting and handling authentication failures.

40. Should I configure SPF, DKIM and DMARC together?

Yes. They serve different purposes and work together as part of a broader email authentication and deliverability strategy.

Email Validation

41. What is email validation?

Email validation is the process of checking whether an email address appears technically usable and suitable for sending before adding it to a mailing workflow.

42. Why should I validate email addresses?

Validating addresses can help identify invalid, malformed or potentially undeliverable addresses before sending campaigns. This can help reduce unnecessary bounces.

43. Does email validation guarantee delivery?

No. Validation can identify technical characteristics of an address, but it cannot guarantee that a future email will be delivered to the inbox.

44. Should I validate my email list before sending a campaign?

For larger or older lists, validation can be useful for identifying problematic addresses before sending, particularly when the list has not been recently maintained.

45. Does email validation replace list hygiene?

No. Validation is one part of list management. You should also monitor engagement, bounces, complaints and subscriber activity.

Email Compliance & Responsible Sending

46. What is permission-based email marketing?

Permission-based email marketing means sending marketing communications to people who have appropriately agreed to receive them.

47. Why should I avoid sending unsolicited email?

Unsolicited email can result in complaints, poor sender reputation, blocking and potential regulatory issues depending on the circumstances and applicable laws.

48. What is spam?

Spam generally refers to unwanted or unsolicited bulk communications. Responsible email marketing focuses on sending relevant communications to recipients who expect them.

49. Should every marketing email include an unsubscribe option?

Marketing emails should provide an appropriate mechanism for recipients to stop receiving those communications, subject to the applicable legal and regulatory requirements.

50. What is an email abuse complaint?

An abuse complaint occurs when a recipient or receiving organization reports an email as unwanted, abusive or otherwise inappropriate. High complaint rates can damage sender reputation.

ClickDotEmail Tools

51. Does ClickDotEmail provide email deliverability testing tools?

Yes. ClickDotEmail provides a collection of tools for checking email authentication, DNS configuration, SMTP connectivity, blacklist status and other email infrastructure settings. Check out our Free Tools here

52. How can I check my SPF record?

You can use the ClickDotEmail SPF Checker to inspect a domain's SPF configuration, mechanisms, DNS lookup usage and other SPF-related information.

53. How can I check my DKIM record?

You can use the ClickDotEmail DKIM Checker to check a DKIM record for a domain and selector.

54. How can I check my DMARC record?

You can use the ClickDotEmail DMARC Checker to inspect the DMARC record published for a domain.

55. How can I check my MX records?

The ClickDotEmail MX Lookup tool can be used to inspect the mail exchange records published for a domain.

56. How can I check whether an IP address is blacklisted?

The ClickDotEmail Blacklist Checker can be used to check an IP address or domain against supported DNS-based blacklist services.

57. How can I test SMTP connectivity?

The ClickDotEmail SMTP Test can be used to test SMTP connectivity and inspect whether an SMTP service is responding.

58. What is an SMTP open relay?

An SMTP open relay is a mail server configured in a way that may allow unauthorized users to relay messages through it. Open relays can create serious abuse and reputation problems.

59. How can I check DNS propagation?

The ClickDotEmail DNS Propagation Checker can help you inspect DNS records from different DNS resolvers and locations.

60. What is an email header?

An email header contains technical information about an email, including routing information, authentication results, timestamps and other metadata.

61. Can I analyze an email header?

Yes. The ClickDotEmail Email Header Analyzer can help you inspect technical information contained within an email header.

62. What is an email deliverability test?

An email deliverability test evaluates important email infrastructure components such as SPF, DKIM, DMARC, MX configuration and blacklist status.

Account & ClickDotEmail

63. Do I need an account to use the online tools?

The publicly available ClickDotEmail tools are designed to allow visitors to perform various email infrastructure checks directly through the website.

64. How do I create a ClickDotEmail account?

You can create an account through the ClickDotEmail registration page.

65. Can I try ClickDotEmail before committing to a plan?

ClickDotEmail provides account and plan options for businesses that want to evaluate the platform before selecting the appropriate service. Register for a Free Account here.

66. Where can I find ClickDotEmail pricing?

ClickDotEmail provides separate pricing information for its email marketing and email validation services. Email Marketing Pricing | Email Validation Pricing

67. How can I contact ClickDotEmail?

You can contact the ClickDotEmail team through the Contact Us page.

Still have questions?

If you cannot find the answer you're looking for, our team is happy to help with your email marketing, deliverability or ClickDotEmail questions.

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